Film actor Akhil Akkineni will be the brand ambassador for the third season of Hyderabad Football League to be held at different venues here from November 25 and featuring 135 matches over 10 weeks.

Speaking after the formal announcement in this regard here on Tuesday, Mr. Akhil said that he always dabbled in sports whenever he found time. “Though my first love is cricket, I was never away from any other disciplines too. And, football has a special place in my heart too and I love this concept of six-a-side HFL which should be a big hit,” he said.

“I am optimistic that the HFL would also result in more and more youngsters taking up the sport in a big way in a city which has a rich legacy in Indian football itself. I am glad that the brains behind this concept HFL chairman Murad Jasani, Adil Mistry and Naved Keshwani are doing a wonderful job in promoting the sport,” he said.

Mr. Akhil said that he would love to play in the League at least during next season as it demands very high levels of fitness which everyone craves for. For his part, Mr. Jasani said the HFL would